You would not believe how often I get requests from PR firms and other websites to plug their events for free. I used to think this was just how things were done, so I would contact those same people and ask them to promote my events and the response would be, "Not unless you're a client or you can pay X $ for ad space."
Um, so why should I promote their event? For the privilege? For the honor? I don't think so, obviously i have a big enough reach that you want me to plug your event, so guess what, I am not giving myself away.
My next favorite is the amount of people who get a hold of me wanting me to plug quilting and knitting events. Really? What does Crochet Liberation Front mean to you? Seriously? Do I LOOK like a quilting web site? Is there ONE article about quilting there? Seriously? Knitting? Have you bothered to READ my blog?
PR firms are now on notice: You tell us "little guys" we need to be professional and to do our homework? Well, my gauntlet is thrown to you! Do your homework... If you want someone to help you out or promote something for you, you might just want to check to see if they are interested or if it gels with what they do.
I used to just ignore these errant requests, now? I respond back with, "Your event does not match our messaging, however should your clients have a crochet centered event we would be happy to negotiate advertising rates with you."
There, that showed 'em, right? Probably not but at least I feel better.