I love making amigurumi! It didn't start out that way, though. I knew what it was, but I didn't think I could make anything so "cutesy."
What did I know?! I love amigurumi! I think it's hilarious and ultimately rewarding to take an idea and make it as cute as humanly possible. I have been doing the craft show circuit for a few years now, and I can attest to the fact that more over-the-top cute the creature, the more people will pick it up and squee over it. I don't even care if they buy it, I'm just happy that they appreciate the cuteness.
I think that's the essence of amigurumi. Over-the-top shared appreciation of cuteness.